In the real estate world, some people say it’s better to sell your home when things start warming up in the spring and summer, but the winter is also full of wonderful opportunities for the real-estate market in Northern Virginia, especially with the low inventory this season. So for this holiday season, here are some of our best tips for getting your home sold fast and for top dollar during the winter.

  • Strategic Price Points
  • Professional Photos
  • Curb Appeal
  • Light Your Northern Virginia Home
  • Holiday Staging
  • Santa’s View
  • Enhance Safety

Strategic Price Points

When you work with a real estate agent, one of the first things they’ll help you with is figuring out what price you should expect to sell your home for. They’ll determine this price based on comparable neighborhood home sales. Here’s one tip you can use to make your home’s price more appealing and attract more offers from potential buyers.

Price your home below other homes in the neighborhood to drive more traffic to your property. However, if your home comes with special features that similar homes don’t, like a pool, more land, a larger driveway, etc. your marketing should aggressively reflect those additions.  

Pricing is your first marketing strategy and that is why it’s important to be educated on pricing in the market before starting the process of selling your home.

Professional Photos

Having professional photos of your home is one of the best things you can do to market your house and grab the attention of buyers since that’ll be the first thing potential buyers will see. You’ll want to make sure you get them done right, though! Hire a professional photographer to capture the charm of your home, but be sure to have those photos taken BEFORE you decorate for the holidays.

Curb Appeal

One of the main things you keep in mind when selling a home should always be Curb Appeal. In the cold winter months, your lawn may not look as great as it does during warmer seasons, but you shouldn’t let that take away from your home’s natural curb appeal! To start improving your home’s curb appeal, you could start by picking up any sticks on your lawn and pulling any weeds you come across. And if you want something extra to show buyers what your home will look like once the temperature starts rising, you should also have some pictures of your home in the summer!

Light Your Northern Virginia Home

If you really want your house to shine its brightest, turn on your lights! Winter is the darkest time of the year, and if your home is dark, too, it won’t look as warm and inviting to buyers as it should. Now’s the time to switch those burnt-out bulbs and fix the light switches you’ve been putting off. If your house comes with a fireplace, light it up to make your home extra cozy!

Holiday Staging

A common question we get from our Northern Virginia sellers during the holiday season is: “Should I decorate my home for the holidays even though I’m trying to sell?” Surprisingly, the answer is an absolute “YES!” You may already have a particular way you like to decorate your home for the holidays, but this year, decorate in a way that will appeal to the widest variety of buyers. That means you should place your decorations in a way that complements—not distracts from—your home’s best qualities.

Our best advice for holiday decorating is to be cautious of over-decorating with wintery trinkets like nutcrackers. You should also avoid using large Christmas trees which will cover your home’s features. Any decorations you put up should subtly enhance your home’s beauty and draw attention to the things buyers will love! In other words, be conservative with your decorations, but have fun with them!

Santa’s View

If your property comes with a lot of outdoor space, aerial photography may help to show potential buyers everything your home has to offer! It can be difficult to show off certain parts of your property with traditional home photography, so utilizing Santa’s point of view can really help show buyers the full scope of your property.

Enhance Safety

When the weather starts getting colder, your house could get covered in snow and ice, creating an unsafe environment for any visiting buyers. Before anyone views your home, make sure your outdoor pathways are free of ice and snow. Don’t forget to clear away dangerous icicles from your home, too! If you’re expecting a lot of winter weather and can’t get rid of the snow by yourself, you may want to hire a professional to clear your property.

The Bottom Line

We understand the hesitation to keep your home on the market as the days shorten, the weather grows grim, and the busy holiday season rapidly approaches. But taking your Northern Virginia home off the market will cause you to miss out on the BIGGEST opportunity for selling your home. If you position yourself correctly, you WILL reap the benefits! 

If you need help navigating the fall and winter markets, look no further than Reynolds EmpowerHome Team! We know the market and can help you get your home SOLD FAST and for TOP DOLLAR this Holiday Season. Don’t wait until Spring when you will get less money for your home—act today and get top dollar! 

We sell our listings 3 times faster and for more than the average agent. We do this by leveraging our database of OVER 15,179 qualified buyers in our Buyers in Waiting Program! 

Did you know that only 48% of homes that went on the market last year sold the first time with the first agent they hired? Most sellers had to call a 2nd or 3rd agent to get the job done, or even worse, not sell at all. The agent you hire the first time matters! Reynolds EmpowerHome Team sells 98% of our listings the first time, so when you hire us, your home is more likely to sell fast & for top dollar! To find out what we can do for you, Call or Text us at 571-464-8883.

 

Your Northern Virginia Home Sold for 100% of the Asking Price or We Will Pay You the Difference*! Click HERE for more details!