While it’s true that the housing market starts to heat up and take off during the warmer months, winter is also a great time to sell in Richmond! The holidays are often overlooked as a prime time to put your home on the market, but with a lack of inventory this year, it may be the perfect opportunity to make your house stand out.

So what can you do to better sell your Richmond home during this holiday season? Let’s look at how to make your home warm and inviting while selling during the most wonderful time of the year.

  • Holiday Staging For Your Richmond Home
  • Price to Sell
  • Curb Appeal
  • Property Safety
  • Use Those Lights
  • Professional Photos
  • Use Santa’s View

Holiday Staging For Your Richmond Home

The obvious question to ask is, “Should I decorate my home for the holidays even though I am trying to sell?” The answer is a resounding “YES!” Though many of us probably accrue decorations over our lifetimes, this time, decorate for the appeal of your buyers. Use your best decorations as holiday accents, trying not to draw attention away from your home’s best features.

Try to avoid large Christmas trees or filling your home with snow globes, nutcrackers, or large decorations. Accentuate the features, don’t bury them.

Price to Sell

Whenever you hire a real estate agent, the first thing they’ll probably help you with is finding the price you should expect to sell your home for based on comparable neighborhood home sales. Here is what you can do to make your Richmond home’s price more appealing and potentially attract more offers.

Price your home below other homes in the neighborhood to drive more traffic to your property. However, if your home comes with special features that similar homes don’t, like a pool, more land, a larger driveway, etc. your marketing should aggressively reflect those additions.  

Pricing is your first marketing strategy and that is why it’s important to be educated on pricing in the market before starting the process of selling your home.

Curb Appeal

While the weather might not make your lawn as great as it would in the spring or summer, don’t allow it to make your home lose its luster! Curb appeal should be a top priority when selling in the winter. Picking weeds and removing dead sticks are great ideas, but having pictures of your home when it’s blooming will also help buyers see your home’s beauty for themselves.

Property Safety

Outside temperatures are dropping, and snow, ice, and icicles are blanketing our homes. A legitimate concern for home sellers is making sure you keep your property safe for buyers. Be proactive in keeping pathways clear of snow and ice. If you are expecting large amounts of snow, look into hiring a professional to clear your property.

Use Those Lights

To complement the coziness of your Richmond home during the holidays, you also want to make it bright! Winter is the darkest time of the year, so be sure to turn on all the lights to brighten your inside spaces. Change your burnt-out bulbs, and fix switches that will help with consistent light through your home. Lighting your fireplace can further enhance the cozy ambiance you’re going for that just isn’t possible in other seasons! 

Professional Photos

The best thing you can do in terms of marketing to potential homebuyers is to have professional photos. Research shows that professional photos can help sell your home faster and for more money. Make sure when you take your photos, though, that you take them before decorating for the holidays.

Use Santa’s View

Considering aerial photography is a great idea during the holiday season, especially if your Virginia home has acreage or a view. Oftentimes, these qualities cannot be featured if they aren’t photographed aerially.

The Bottom Line

We understand the hesitation to keep your home on the market as the days shorten, the weather grows grim, and the busy holiday season rapidly approaches. But taking your Richmond home off the market will cause you to miss out on the biggest opportunity for selling your home. If you position yourself correctly, you will reap the benefits! 

If you need help navigating the fall and winter markets, look no further than Reynolds EmpowerHome Team! We know the market and can help you get your home sold fast and for top dollar this Holiday Season. Don’t wait until Spring when you will get less money for your home—act today and get top dollar! 

We sell our listings 3 times FASTER and FOR MORE than when you work with another agent. We do this by leveraging our database of OVER 15,179 qualified buyers in our Buyers in Waiting Program! 

Did you know that only 48% of homes that went on the market last year sold the first time with the first agent they hired? Most sellers last year had to call a 2nd or 3rd agent to get the job done, or even worse, not sell at all. The agent you hire the first time matters! Reynolds EmpowerHome Team sells 98% of our listings the first time, so when you hire us, your home is more likely to sell fast & for top dollar! To find out what we can do for you, Call or Text us at 804-655-0651! 

Your Home SOLD Guaranteed At a Price You Agree to or We’ll Buy It.* No Gimmicks! Click HERE for more details!