While true that the housing market begins to heat up and take off during the spring months, winter can be a great time to sell! The holidays are often overlooked as a prime time to put your home on the market, but with a lack of inventory this year, it may be the perfect opportunity to make your house stand out.

So what can you do to better sell your home during this holiday season? Let’s look at how to make your home warm and inviting while selling during the most wonderful time of the year.

  • Staging for the Holidays
  • Price Your DC Home to Sell
  • Enhance Your Curb Appeal
  • Keeping Your Property Safe
  • Turn On Those Lights
  • Use Professional Photos For Your DC Home
  • Use Santa’s Point of View

Staging For the Holidays

The obvious question many ask us is, “Should I be decorating my home for the holidays even though I am trying to sell?” The answer is actually “YES!” Though many of us probably have a way we’re used to decorating our homes, this time, decorate for the appeal of your buyers. Use your best decorations to accentuate your home’s best features, trying not to distract your buyer’s attention.

You should avoid using large Christmas trees or filling your home to the brim with snow globes, nutcrackers, or large over-the-top decorations. Enhance your home’s features, don’t bury them.

Price Your DC Home to Sell

When you hire a real estate agent, one of the first things they’ll help you with is finding what price you should expect to sell your home for based on comparable home sales from your neighborhood. Here is what you can do to make your home’s price more appealing and attract more potential buyers.

Price your home below other homes in the neighborhood to drive more traffic to your property. However, if your home comes with special features that similar homes don’t, like a pool, more land, a larger driveway, etc. your marketing should aggressively reflect those additions.  

Pricing is your first marketing strategy and that is why it’s important to be educated on pricing in the market before starting the process of selling your home.

Enhance Your Curb Appeal

The winter weather might not make your lawn as great as it would during warmer months, you shouldn’t allow it to make your home lose its luster! Curb appeal should be one of your top priorities when selling in the winter. As a starting point, picking weeds and removing dead sticks are great ideas, but having pictures of your home when your lawn is blooming will also help buyers see your home’s beauty for themselves.

Keeping Your Property Safe

With outside temperatures dropping, snow, ice, and icicles will soon begin blanketing our homes. A legitimate concern for home sellers is making sure you keep your property safe for buyers to visit. Be proactive in clearing your pathways and driveways of snow and ice. If you are expecting a snowstorm, you can look into hiring a professional to clear your property.

Turn On Those Lights

To complement your home’s coziness during the holiday season, you’ll want to make it bright! With winter being the darkest time of the year, turning on all the lights will really help brighten your inside spaces. Change any burnt-out bulbs, and fix broken switches that will help you keep consistent light through your home. And if you own a fireplace, light it to further enhance the cozy ambiance you’re going for that just isn’t possible in other seasons! 

Use Professional Photos For Your DC Home

Research shows that the best thing you can do in terms of marketing to potential homebuyers is to have professional photos. Professional photos can help sell your home faster and for more money since they’ll be the first thing buyers see. Make sure when you take your photos, though, that you take them before decorating for the holidays.

Use Santa’s Point of View

Aerial photography is a great idea for showing off your home during the holiday season, especially if your home has acreage or a view. Oftentimes, these qualities cannot be featured if they’re photographed traditionally.

The Bottom Line

We understand the hesitation to keep your home on the market as the days shorten, the weather grows grim, and the busy holiday season rapidly approaches. But taking your home off the market will cause you to miss out on the biggest opportunity for selling your home. If you position yourself correctly, you will reap the benefits! 

If you need help navigating the fall and winter markets, look no further than Reynolds EmpowerHome Team! We know the market and can help you get your home sold fast and for top dollar this Holiday Season. Don’t wait until Spring when you will get less money for your home—act today and get TOP DOLLAR! 

We sell our listings 3 times FASTER and FOR MORE than when you work with another agent. We do this by leveraging our database of OVER 15,179 qualified buyers in our Buyers in Waiting Program! 

Did you know that only 48% of homes that went on the market last year sold the first time with the first agent they hired? Most sellers last year had to call a 2nd or 3rd agent to get the job done, or even worse, not sell at all. The agent you hire the first time matters! Reynolds EmpowerHome Team sells 98% of our listings the first time, so when you hire us, your home is more likely to sell fast & for top dollar! To find out what we can do for you, Call or Text us at 304-316-6412! 

Your Home SOLD Guaranteed At a Price You Agree to or We’ll Buy It.* No Gimmicks! Click HERE for more details!